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A/B Testing
Create and test 2 versions (A and B) of a web page to identify which one drives higher conversions. Make data-backed decisions and publish the better-performing page variation with confidence.
Example
A SaaS company tests two CTAs: “Get a Demo” and “Try for Free.” They split their audience, showing one group “Get a Demo” and the other “Try for Free.” As the test runs its course, ultimately, it’ll reveal which CTA achieves the higher click-through rate.
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Multivariate Testing
Craft as many page versions as you like depending on the number of elements you wish to test. May it be the content, design, or page layout.
Example
An e-commerce company tests product image size, button color, and star ratings placement on product pages. They create multiple versions to identify the best-performing combination. Results show larger images, a green “Add to Cart” button, and star ratings above product descriptions drive higher sales.
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