Personalization in Food Industry That Earns You Profits
Audience Segmentation Based on Behaviour and Location
Segment your visitors as first-time and returning customers where the former can be given a welcome discount, while the latter can be shown personalized meals depending upon their past orders. Moreover, you can personalize your landing pages by segmenting your audience on the basis of location and showing them cuisine and flavors according to their culture and liking. By detecting the visitor’s location, you can also show them region-specific offers such as free delivery or fast pickups.
Boost Conversions with Targeted Widgets
Targeted widgets such as popups, scratch cards, and countdowns play a significant role in increasing conversions and customer loyalty. Using Relevic’s editor, you can design popups to instantly offer special discounts to your loyal customers who are true foodies. For all the cart abandoners, you can show exit-intent popups and offer them free delivery or a personalized promo code. Using time-based personalization, you can display countdowns for your midnight deals or happy hours to keep the excitement leveled up and the customer hooked.
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Visitor Engagement with Email Marketing
Email marketing is a cost-effective way of advertising about your online restaurant. For better customer engagement, your restaurant can track the UTM impressions to ensure that its website experience matches the messaging from email campaigns, social media ads, or special promotions, reinforcing the call-to-action and making it easier for visitors to place an order.
Brand Awareness through Social Media
With website personalization and audience segmentation, your restaurant can show personalized banners or pop-ups encouraging visitors to follow you on Instagram or TikTok for special discounts, promo codes, and giveaways. Your social media campaigns then appear well-harmonized with your website pages to ensure your customers see relevant offers. Landing pages for visitors coming from social ads can also be personalized with Relevic, ensuring consistent messaging and higher conversion rates.
Improved Personalization with AI-Driven Insights
With AI-powered insights, your restaurant can create a more personalized and engaging website experience without any guesswork. AI learns from customer behavior, order history, and browsing patterns to suggest the best menu layouts, irresistible promotions, and call-to-action buttons that turn visitors into customers. It also analyzes your website in real time, adapts to what each visitor is looking for, and shows relevant options or exclusive discounts.
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Optimize Experiences with Data-Backed A/B Testing
Your online restaurant can make use of A/B testing to test different menu structures, dish placements, and images to see which version leads to higher order value and faster decisions. You can also test different CTA texts, colors, and placements to encourage faster checkouts. To bring back more repeat customers, you can show different discount offers or promotions and see which brought the most traffic. Experiment with seasonal promotions or time-based discounts to see which drives more urgency and conversions.
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